CALLAWAY GOLF ANNOUNCES GLOBAL LAUNCH OF
Straightforward and Meaningful
Adjustability Meets Unparalleled Performance
Callaway Golf Company announces
availability of its much-anticipated RAZR Fitä
Driver and RAZR Fitä
Fairway Woods. Available from
15th February 2012 and building on 29 years of clubmaking excellence,
Callaway’s RAZR Fit line of woods represents the Company’s most advanced
products to date. By combining the performance benefits gained from
several proprietary technologies with an easy-to-understand, adjustable
hosel - plus moveable weights to promote draw or neutral ball flight -
Callaway is empowering players around the world to dial in their game
with RAZR Fit. Marking a new standard in performance customization, RAZR
Fit’s straightforward adjustability delivers optimum performance and
real results for every golf swing.
“We are particularly proud of the RAZR
Fit products because of the performance gains we have achieved for
golfers while adding the benefits of adjustability,” said Dr. Alan
Hocknell, Sr. Vice President of Research & Development, Callaway Golf.
“Callaway is not just entering the adjustability race with the
introduction of RAZR Fit, we are taking the pole position. The
adjustable features and other proprietary technologies allow golfers to
play a more meaningful role than ever before in their journey to
RAZR Fit Driver and RAZR Fit Fairway Woods both feature Callaway’s
adjustability system—designed for easy use and noticeable changes in
trajectory for each of the settings. The system allows golfers to
adjust the club’s face angle to three address positions: Open, Square
and Closed. This adjustment is controlled within the “cog”, a rotatable
element of the hosel that changes the angle of the shaft axis relative
to the head. Rotating the cog enables golfers to choose a preferred look
at address while also minimizing a slice or hook generated by the club’s
delivery to the ball. Because the shaft does not rotate with the cog,
shaft graphics and grip reminders remain consistent to the player’s eye
when they adjust the face angle. In the driverhead, OptiFit weights (12
grams and 2 grams) are included in the clubhead’s sole and are also
adjustable, allowing golfers to shift the centre of gravity to promote a
perceivable draw or neutral ball flight.
Since 2004, Callaway has led the
industry in multi-material clubhead construction, advancing club design
in capacities such as mass property optimization and aerodynamic
shaping. Now, with the introduction of RAZR Fit, the Company furthers
its heritage in innovation by uniting multi-material design with the
fundamental benefits of adjustability for every golfer’s swing.
Specifically, the crown of the RAZR Fit Driver is comprised of Forged
Composite™, an advanced carbon composite material that Callaway
developed over several years in partnership with Automobili Lamborghini.
Light yet strong, Forged Composite allows Callaway engineers to save
crucial weight and precisely control the thickness of the crown. These
benefits give the RAZR Fit Driver a lower centre of gravity, making it
more forgiving on off-centre hits.
Callaway’s RAZR Fit Driver also
incorporates a proprietary innovation in aerodynamic shaping called
Streamlined Surface Technology, which addresses the complex variations
in aerodynamic flow during a driver’s entire downswing—from transition
through impact. More than four years in the making, Streamlined Surface
Technology has reduced RAZR Fit’s energy loss due to drag by 14%
(relative to its predecessor, the RAZR Hawk™ Driver), despite the
addition of an adjustable hosel. This contributes to increased ball
speed at impact, a critical element of driving distance. This
aerodynamics technology is accompanied by the debut of the Company’s new
Face Technology, which combines hyperbolic shaping of the clubface with
precision thickness control to offer a larger sweet spot. This new
technology optimizes stress distribution and increases ball speeds
across the face. Callaway engineers were also able to save weight by
implementing this new face technology.
The RAZR Fit Driver comes standard with
a 45.5” Aldilaâ
RIP’d™ NV shaft and a premium Golf Prideâ
New Decade Multi Compound grip. Already in the bags of Phil Mickelson,
Ernie Els, Alvaro Quiros and other tour professionals around the world,
the RAZR Fit Driver will be available for all golfers at the suggested
retail price of £329.
RAZR Fit Fairway Woods
Like the RAZR Fit Driver, the RAZR Fit
Fairway Woods feature three address positions—Open, Square and Closed.
They will be available in a 3-Wood (15°)
and a 5-Wood (18°),
and allow players to adjust based on their preferred look at address and
to minimize tendencies to hook or slice the ball. Callaway’s staff of
Tour players helped inspire the club design, which features a
traditional shape in a compact head size, as well as a shallow face with
a low leading edge.
The Company’s engineers have also
applied aggressive Variable Face™ Thickness Technologyâ
precisely shape the face thickness in each fairway wood, increasing the
sweet spot to promote consistent trajectories and hotter ball speeds.
RAZR Fit Fairway Woods will be available at the suggested retail price
“The RAZR Fit Fairway Wood was designed
for players seeking the ultimate in performance and optimization,” said
Hocknell. “Whether a golfer is advancing the ball in a fairway or
getting out of trouble, RAZR Fit Fairway Woods will inspire the
confidence to hit great shots"
For specific information regarding the
RAZR Fit line please visit